How many of these have you heard today? (This list will be updated over time.)

• We need you to come up with a new way to say the word ‘new’.
• Can you make the logo bigger?
• “What don’t you like about it?”
  • I’m not sure…
• Just make it work.
• It needs more color.
• It needs to communicate “Hurry! Don’t miss out on this great offer.”
• Replace ‘Lorem ipsum’ with approved copy.
• Is this it?
• When I said ‘Yes’, I didn’t mean that I approved it.
• It needs to go viral.
• Just make the logo BIGGER.
• We want this to be different than anything we’ve done before.
• It needs to be more edgy.
• I think this is a little too edgy.
• Just get the images off Google.
• We want to do banner ads.
• But it looks too much like (Insert company here)’s logo.
• It looks too Christmasy.